Having a Twitter account has become a basic to-do for any brand. If you’re just getting started or having trouble keeping your followers, follow these tips to get tweeting in the right direction.
#1 Post Regularly
Stay active by tweeting at least once per day. If you’re not posting regularly, your tweets will get lost in the mix. Your Twitter account should be rich with content so make sure to mix it up with photos and videos too.
#2 Keep Promotion To A Minimum
Don’t post only about your business, band or product. Share articles and tweets that show some personality. Posting insightful articles, funny memes, and thoughts of the day are some of the many ways to connect with your Twitter audience.
#3 Follow Similar Brands
One of the best ways to get followers is to follow similar bands, as well as their followers. Chances are they’ll be more inclined to check out your account and give you a follow back. Of course that means your account should look engaging. This is why tweeting often is so important.
#4 Have A Sick Background Design
Having a coordinating header and profile photo make your account look legit and “verified”. Each component doesn’t have to be a picture of your band. A graphic of your album’s name and a picture of your band can be used for the profile and background. The images should never be blurry. Don’t turn audiences off at the first sight of your account. Take extra care of how your Twitter account looks.
#5 Actively Retweet Or Communicate
Part of twitter’s appeal is easily seeing the engagement between other accounts. On Facebook, not everyone will see your reply to comments. If someone tweets a joke and you reply or retweet it with an @, everyone who follows you can also see it. This is useful when you have something witty to say, or want people to pay attention to who you’re communicating with. Being one of the easiest ways to show an active profile, make sure your retweets aren’t spammy. Nothing will get you unfollowed quicker.
Twitter is more than posting your purchase link. Engage, interact, and grow a fan base by tweeting to your fullest potential.
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